Grow Your Public Speaking Business

47. Grow Your Speaking Biz While Planting Sticky Seeds

1. Join our FREE Facebook speaking community at www.SpeakingBizCommunity.com

2. 400 Speaking Leads each month plus so much more in the Charli Jane Speakers Club - Learn more here.

3. Grow Your Speaking Biz While Planting Sticky Seeds. In podcast #47 I talk about how to get your message to stick so people will remember and take action.

Learn more on how you can connect with Charli Jane Speakers at:

www.CharliJane.com

Leads | Online Presence | Platform Development

 

46. Sexy, Selling, Signature Topics

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>> Grab your free Sexy, Selling, Signature Topic Word List here.

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 >> Join our awesome Facebook group of speakers at  www.GrowYourSpeakingBiz.com

Today’s Podcast

Sexy, Selling, Signature Topics

Ooh-La-La! Now that is a Sexy, Selling Signature Topic.

Just like a sexy person turns heads, a sexy selling signature topic gets noticed.

Sexy exudes confidence. Sexy has mastered the art of (body) language. Sexy is being giving and generous. Sexy grabs attention – and keeps it. Sexy keeps ‘em coming back for more.

What if you could craft a sexy, selling signature topic that is so eye-catching, it helps you stay booked all year?  What if your signature topic drops jaws and makes people say “Wow! When is this Speaker available for my event?” What if your topic was so attractive it sold you consistently? What would that do for your calendar? Your career? Your confidence? Your cash-flow?

Listen in for some tips!

45. Tailor-Made: Speakers Must Dress to Connect

Show Notes:

Website: www.CharliJane.com

Speaker Facebook group "Grow Your Speaking Biz" - www.SpeakingBizCommunity.com

Charli Jane Speakers Club 200 speaking opportunities a month PLUS so much more! Learn more here.

Podcast listeners can get a discount by visiting us here. 

Could what you wear on stage as a Speaker make a difference in the success and impact of your speech?

Absolutely!

If you want to make an immediate connection with your audience you should have an array of outfits on hand to choose from when preparing for your event. Whether you’re a suit and tie guy, or dress and high heel gal, or jeans and dress shirt or blouse are more your style, you should stock your wardrobe with different audiences in mind.

I know, I know, some of you are like, really?

I am who I am, isn’t that what you teach us? To be authentic and true? Yes, of course I do. You can still convey your personality while dressing to fit the audience you’re presenting in front of. Seems obvious, but it’s a bit more subtle than that.

Stay with me… and listen in to the podcast :)

44. 6 Milestones for a New Public Speaker

When you’re serious about becoming a paid speaker, these are the checkpoints that event planners look for — they don’t want to hire someone fresh out of the gate unless they’re really serious and carry through. If you have all of these “ducks in a row” then you’re showing that you’re really serious about becoming a professional speaker.

Listen in as Wendi walks you through the 6 milestones.

Links for the show:

Website: www.CharliJane.com

Facebook community: www.SpeakingBizCommunity.com

Special offer for our listeners!

15% off a speaker one-sheet design, save this link! You won't find it again. https://goo.gl/yCtFBs 

You visit our portfolio here

Email: info@charlijane.com 

Enjoy the podcast!

Wendi

43. A New Speaker Trying to Figure it All Out

Join the Charli Jane Speaker family at www.CharliJane.com

Stop by and join the conversation in our free Facebook speakers group www.SpeakingBizCommunity.com

This podcast is inspired by a question I received from Mike, thank you Mike!

Mike writes, “Bottom line: I’m a newbie and still honing my craft and trying to figure out how to make a go of this. I’ve been speaking, as an amateur, for a long time but have decided to put more effort into this. I belong to the local Toastmasters, just for the practice, and have been attending National Speakers Association meetings in NY and NJ as a paying non-member.  I’m looking for guidance and direction.”

“I belong to the local Toastmasters, just for the practice, and have been attending National Speakers Association meetings in NY and NJ as a paying non-member.  I’m looking for guidance and direction.”

Hope you enjoyed today's podcast and if you get a chance please leave me a review. Thank you in advance :)

42. Public Speakers: How to Get Your Emails Read

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Join our FREE Facebook speaking community at "Grow Your Speaking Biz" - www.SpeakingBizCommunity.com

Public Speakers: Getting Eyeballs on your Emails!

Email marketing has changed.  Some people barely open their emails at all, while others are “inbox zero”-happy and hit the delete button on any email that they deem unworthy.

How to get your email read instead being sent straight to the trash before it even gets open? You are a professional speaker (or on your way to becoming one), and that demands a level of consistent professionalism.  Don’t save your best “stage presence” just for the stage.

To come off as a professional, continually communicate in a mature and natural way with your audience.

This podcast gives you tips on getting your emails opened!

You can read the blog post here and get more tips on growing your public speaking business.

https://charlijane.com/emails-attract-eyeballs/

ALSO: Take the Challenge! 10 Day Challenge to a Booked Speaking Gig! Start now > http://bit.ly/10DaySpeakingChallenge

41. Public Speakers The Post Office Isn't Dead

The Post Office Isn’t Dead!

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Join our FREE Facebook speaking community at "Grow Your Speaking Biz" - www.SpeakingBizCommunity.com

Are you thinking about a direct mail campaign?  Tired of your unsolicited emails being ignored and phone calls that become unanswered messages?

In the post-email-spam era, snail mail is making a comeback.  How exciting is it when you get real mail nowadays?  Setting aside the every-door-direct-mail junk that you might get from political campaigns and the local car dealer, there’s not actually much in your mailbox other than bills anymore.  And some of us have moved to electronic billing, leaving hardly anything in our post box worth mention.

Compared to the loud white noise of email and robo-calls, you have a golden opportunity to stand out in the paper mail department.

40. Develop Your Sexy Speaker Proposal in 7 Steps

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Develop Your Sexy Speaker Proposal in 7 Steps

Say what! A sexy speaker proposal?

Just like a sexy person turns heads, a sexy speaker proposal gets read.

Sexy exudes confidence.  Sexy has mastered the art of (body) language.  Sexy is giving and generous.  Sexy grabs attention.

What if you could just generate a speaker proposal that is sexy?  What would that do for your ability to book engagements?  What if your proposal drops jaws and makes people drool?  And what if they’re envious when you’re already booked on their date?

We have a tool — the Speaker Proposal Generator — that will help you walk through the 7 steps you need to master for sexy speaker proposals:

1. Authenticity: You will never be an expert at being someone else. In your proposal, let your true self shine through. Don’t copy other speakers. Let your voice through. Being fake is not sexy.
2. Brief bio: I stress “brief” on purpose.  Enough to prove you’re credible while staying humble.  Bragging is not sexy.  Since proposals get scanned, the longer it is the less will get read. Less is More.
3. Topics: Showcase what you can do for their audience, not methods, tools or processes.  Keep it short, concise. A bullet list showcase of the benefits for the audience participants. Lead with verbs so they “pop.” Be clear, short and very specific to their audience problems or challenges. This is where you will connect.
4. Testimonials: Use your most valuable one. Now I know they are all valuable but use one that carries more weight, if you have one that is a household name use it, if it’s a media outlet, use it, and so forth. Add only one, no more. It will become annoying to the reader if you start piling on the testimonials.
5. Professionalism: It’s not sexy to slouch. Don’t get lazy or rushed on your proposals: get it formatted properly, edited, properly addressed to the appropriate name or at least position at the corporation in question, if any, and always check your spelling. A sloppy proposal is not sexy.
6. Brand it: Put your “stamp” on your proposal by making it match everything you do. If they go to your website, or see your business card, it should look like family.  Brand your proposal with your colors, fonts, logo, tag line, etc. Your brand follow you everywhere and on everything!
7. Your Hello Video! Seeing is believing. Stay ahead of the competition and let the planner see your face and your style. How can your proposal be sexy without seeing you in action? As a speaker, you shouldn’t be camera shy. On your short & very concise proposal, add this to the end “Hey, if I caught your attention stop by here and watch a short video I made specifically for You!” and give them a link like www.mySite.com/PlannerVideo (note this is not a real URL). Create a short ‘Hello Video’ specifically for planners. Be yourself, say Hi nice to meet you, briefly tell them what you can do for their audience and the take-away — and that’s it. Be yourself, be passionate about what you do, and speak directly to one person.  No longer than 3 minutes. At the end of the video have a call to action: click a link for your demo video, or sign up for your lead magnet, or send them to your Facebook page, or send them to a discount coupon if they’re ready to hire you. I recommend a lead magnet because your mailing list is your greatest asset.

It may seem like a lot, but being sexy will make a big difference and when you start writing proposals and get used to it, it just gets easier.

So how do you write your proposal?  How do you put it all together?

We got you covered!

Use our easy Speaker Proposal Generator, for Free — and you get unlimited lifetime use!

Plug in your info in a brief form, click submit, spiff it up and add your logo and – Dang you’re Done!

It’s simple and saves you tons of time in figuring out what to say, and the fussing of trying to figure how to “put it all together.”

So, how and where do I find this cool handy time-saving tool?

Easy, click right here for the Speaker Proposal Generator.

39. Cashing in as a Contingency Speaker

In this episode, I talk about setting yourself up as a contingency speaker.

A contingency speaker is a “backup” for an event by the planner or other hiring party in case a speaker is a no-show, or cancels due to an emergency or sickness.

If the planner is empty-handed for an important speaking slot, it can ruin an event.  This is where you come in, because you have positioned yourself as a contingency speaker — they can be comfortable calling you and saying “Help! Can you fill in last minute?” And you say, “Of course am happy to do so.” (if your schedule isn’t already full)

38. Win Speaking Gigs with a Niche

Win Speaking Gigs with a Niche

 

Win Speaking Gigs with a Niche. Step into the shoes of a conference organizer.  The overall conference topic is autism.  You need a keynote presenter that will attract both parents and doctors, and you have a nice handsome speaking fee set aside so that you can afford to get an expert related to your topic.  You start brainstorming about experts in the field of Autism Spectrum Disorders, and what you really want is someone with a strong message on a hot topic under the wide umbrella that is autism.

You would never pick someone who is simply knowledgeable about autism in general.  You want an expert on a sub-topic of autism.  Something enlightening, revealing, heartwarming, something that grabs attention, or someone so well-known on the topic that their presence alone will attract the target audience.

More Speaking Gigs as a Topic Expert

If that’s what the people picking speakers are looking for, how do you think a broad, weak, watered-down message is going to serve you?  You want to get found and booked more often! Niche yourself.

No one will bang down your door to be a topic-expert on something that you’re not a topic-expert on. Dig in, and create your little nook within the broader topic and immerse yourself in it.

Believe it or not, when you niche yourself people automatically assume that you possess a good generalized understanding of the broader topic at hand, but that you have depth in the specific sub-topic-area.  You become a subject-matter expert.  And subject-matter-experts are sought out and highly valued for their time and expertise.

By the way, that means more money per gig.

How to Discover Your Niche

How do you figure out a great niche?

• Industry news around your topic — what’s “hot” and “what’s not”
• Find out what planners in your general topic area are looking for
• Brainstorm about your topic with a friend or coach
• Look at the books on your shelves, flip through a couple of them
• Figure out where all the topics you’re interested in converge
• What aspect of your topic are you absolutely in love with?

Take that research, pick one thing, and develop a niche around it.  Make sure it is an aspect of your topic that you have experience in (or can get the expertise in!) and be able to present your subject matter as a professional expert speaker in your field.

How Deep is your Niche?

In our example, you’re a conference organizer who knows that Asperger’s Syndrome is a common sub-topic of Autism Spectrum Disorders, but it’s not specific or trendy enough right now.  It’s still too broad.  However, if you find someone who is an expert on the role of gut bacteria in autism — that’s a current hot topic, and you know that nutrition in autism is of grave importance to parents and doctors alike.  That expert would be worth their weight in gold and will definitely get a call.

Make sure your niche is deep enough to excite people who are looking for speakers — and not so deep that the topic is completely inaccessible to the general population interested in your topic.  You want a niche that is still of interest to people who are already generalists on your overall topic, while not intimidating people who are new to it.

Once you have established your niche, you must continue to practice your speaking skills and update your material and presentations to keep-up with the trends and changing issues.