May 18, 2016

33. Optimizing the Length of your Speaker Videos

In this podcast I talk about optimizing the length of your sample videos.


To learn more about Charli Jane Speakers and what we do visit us here: http://www.CharliJane.com 

If you enjoyed our podcast and have just a minute we would love your feedback. Thank you and we greatly appreciate it!


While you're there be sure and grab out free guide:  "21 Ways to Increase Your Paid Speaking Gigs" 

When I see video on a speaker’s website, I know they are serious about speaking. They probably get booked more often than speakers without any videos.

 

Planners expect to see at least one video on your website, and if you are a serious speaker and want to grow your speaking business you need a video.  But I also get asked, “How long should my video be?”

 

While opinions may vary, I feel anything over 5 minutes is too much for a portfolio or sample video, because planners are in a hurry. They may be going through as many as 20-50 speaker websites looking fora great fit for their event.  You need to highlight your best topics, your best interactions with the audience, and your optimal dazzling presence.

 

If you’ve captured the event planner’s attention then they will review your onesheet, look at testimonials, etc. With so much work on their plate, they may just click away from 10-20 minute videos.  They won’t wait around for you to get to the point or warm up the audience.

 

I’ve been creating and editing videos for well over a decade, and the best advice I have is to keep it short. People have very short attention spans and planners know what they’re looking for.  They’re moving at lightning speed to find the right match.

 

Pull out your most dynamic pieces that will catch the planner’s eye.  Not a shot where you looked really good onstage because your hair was just perfect, or when you smiled so cute, or told a joke you thought was funny, but rather really think on what a ‘planner’ wants to see: you really rockin’ the stage, asking questions, the audience clapping,you being real, you interacting with the audience… that’s what they want to see. Short, punchy clips, that move at a very nice pace.

 

A 30-minute video will never get watched and will quickly bore them. They are out of time. Think of when you received a thick brochure, looked at the cover and title, and threw it in the recycling because it wasn’t even worth the time to go through it to see if there was anything you wanted from it.  Clicking away without saving your link or downloading your onesheet is the ultimate in recycling your speaking materials.

 

I want to save you time and get you hired.  Your long videos need to be clipped down to short dynamic montages with many elements in place to make it an eye-catching, sales video for you. Make them hire you on first view!

 

It is said that you have under 10 seconds to catch someone’s eye when they land on your website.  A 10-minute video isn’t going to grab anyone’s attention in 10 seconds.  And it may take more than 10 seconds to start because of a higher file size.  If you grab their attention in the first 10seconds, hopefully you can keep the planner’s attention for the 3- 5 minutes it takes to give them a good idea of what you offer.  If you draw them in, they may poke around,watch another video, download your onesheet, look at your client list or read testimonials.  And you might get the call for the event.

 

Always keep it short and sweet.  The best-worse-case-scenario is that you leave them hungry for more.  Respect people’s time, especially planners,and you can get booked.


Remember to stop by Charli Jane Speakers www.CharliJane.com 

If you enjoyed the podcast and have just a minute we would love a review on iTunes! Thank you and we greatly appreciate it :)

00:0000:00

May 4, 2016

32. Proactive Speakers Get Booked

You worked hard to get your website looking good, you’ve created a social media presence, and even have some marketing material. That’s awesome, and the start to building a strong platform — but none of this does any good if you’re the only one who sees them. 

Visit us online at www.CharliJane.com and www.Facebook.com/CharliJaneSpeakers 

If you enjoyed the podcast and have just a minute we would love a review on iTunes! Thank you and we greatly appreciate it :)
00:0000:00

Apr 23, 2016

31: Where Are Your Social Media Links?

Where are your social media links? 

Visit us online at www.CharliJane.com 

If you enjoyed the podcast and have just a minute we would love a review on iTunes! Thank you and we greatly appreciate it :)
00:0000:00

Apr 21, 2016

30: Searching Out Speaking Gigs: Phone Calls & Voicemail

Searching out speaking gigs: Phone calls & voicemail.You all should be making calls and doing it on a regular basis, either you’re doing it yourself or a trained assistant can do it, in my opinion you are always the best one for this job.  The only reason you wouldn’t be making any phone calls would be .... 


Visit us online at www.CharliJane.com 


If you enjoyed the podcast and have just a minute we would love a review on iTunes! Thank you and we greatly appreciate it :)
00:0000:00

Apr 20, 2016

29: Top 10 Ways a Speaker can Use QR Codes

Top 10 Ways a Speaker can Use QR Codes. There are many creative and effective ways to use a QR code for your business. Whichever you choose be sure and have a goal in mind.  When people scan the code you can send them wherever you like. Perhaps an opt-in page, website, social network, a book review, your demo video, a discount, a contest page or thank you page. Visit us at http://www.CharliJane.com 

00:0000:00

Apr 14, 2016

28: Human Connections in a Noisy Twittersphere

Human Connections in a Noisy Twittersphere.  Visit us at www.CharliJane.com 

00:0000:00

Apr 14, 2016

27: Get Booked to Speak with Video Marketing

Get Booked to Speak with Video Marketing.  Visit us at www.CharliJane.com 

00:0000:00

Apr 14, 2016

26: Reduce, Reuse, Recycle

Reduce, Reuse, Recycle.Visit us at www.CharliJane.com 

00:0000:00

Apr 14, 2016

25: Become a Headliner with Crazy Titles

Become a Headliner with Crazy Titles. Visit us at www.CharliJane.com 

00:0000:00

Apr 13, 2016

24: The Public Speakers Image: First Impressions are Important and Remembered

The Public Speakers Image. Visit us at www.CharliJane.com 

00:0000:00

« Newer Posts - Older Posts »